10K+ Appeals

10K+ Appeals

10K+ Appeals

Appeal your health insurance denial in minutes

We help you write appeals to fight health insurance denials with our team of experts and state-of-the-art AI. Made by and for patients, doctors, and caregivers.

Start Free Appeal

Start Free Appeal

Start Free Appeal

Made possible through grants from the NIH and University of Pennsylvania. Built in collaboration with Duke University researchers.

Featured in

Industry-leading
security & compliance

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2 Minutes

Avg. time to appeal

2x

Win rate vs. national avg.

Insurers bet on silence.
We give you a voice.

Insurers bet on silence.
We give you a voice.

For years, insurers have quietly denied care through confusion, delay, and red tape. We've built a smarter and faster way to respond. We help you fight back… and win.

For years, insurers have quietly denied care through confusion, delay, and red tape. We've built a smarter and faster way to respond. We help you fight back… and win.

850M

claims denied annually

850M

claims denied annually

850M

claims denied annually

<1%

of denials are ever appealed

<1%

of denials are ever appealed

<1%

of denials are ever appealed

75%

of appeals get approved

75%

of appeals get approved

75%

of appeals get approved

How It Works

Just a few clicks and we handle the rest!

Upload Your Documents

Share your denial letter, insurance plan details, and any other relevant documents.

AI Builds Your Case

Get Your Appeal Letter

Counterforce dashboard showing "start a new appeal" form

Upload Your Documents

Share your denial letter, insurance plan details, and any other relevant documents.

AI Builds Your Case

Get Your Appeal Letter

Counterforce dashboard showing "start a new appeal" form

Upload Your Documents

Share your denial letter, insurance plan details, and any other relevant documents.

AI Builds Your Case

Get Your Appeal Letter

Counterforce dashboard showing "start a new appeal" form

Your Toolkit for Fighting Back

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Trained on Real Appeals

Our AI is built on a deep dataset of successful insurance appeals. It understands the loopholes insurers rely on and the language that works.

Illustration of cursor pointing at research articles
Illustration of cursor pointing at research articles
Illustration of cursor pointing at research articles

Evidence-Based Arguments

We pull directly from peer-reviewed medical journals, clinical guidelines, and federal/state regulations.

Legal-Grade Appeal Letters

Each letter is customized to your situation, citing specific plan terms and legal standards that demand coverage.

Ilustration of green shield with white medical cross
Ilustration of green shield with white medical cross
Ilustration of green shield with white medical cross

Confidential & Secure

HIPAA-compliant infrastructure protects your data. We never share your information without your permission.

Hi, I'm Maxwell!

How can I help you today?

What are my appeal rights?

Maxwell Voice AI

Beta

Our voice AI guides you through the appeal process and advises you on your rights in a natural, conversational way.

Get the coverage you deserve today.

Start Free Appeal

Start Free Appeal

Start Free Appeal

In the News

Joani won appeal for her critical medication

Joani won appeal for her critical medication

Joani won appeal for her critical medication

“I’ve gotten back approvals on the same day ... It definitely allows me to work more on patient assistance.”

NBC News Logo

“I’ve gotten back approvals on the same day ... It definitely allows me to work more on patient assistance.”

NBC News Logo

“I’ve gotten back approvals on the same day ... It definitely allows me to work more on patient assistance.”

NBC News Logo

In some ways, it's become a battle of AI versus AI in the insurance world... and if the patient doesn't have a tool, "you lose."

Axios News Logo

In some ways, it's become a battle of AI versus AI in the insurance world... and if the patient doesn't have a tool, "you lose."

Axios News Logo

In some ways, it's become a battle of AI versus AI in the insurance world... and if the patient doesn't have a tool, "you lose."

Axios News Logo
WECT News Logo

Tabitha appeals denials for hundreds of rheumatology patients

WECT News Logo

Tabitha appeals denials for hundreds of rheumatology patients

WECT News Logo

Tabitha appeals denials for hundreds of rheumatology patients

Lauren overturned a $2000 denial with Counterforce voice AI Maxwell

Lauren overturned a $2000 denial with Counterforce voice AI Maxwell

Lauren overturned a $2000 denial with Counterforce voice AI Maxwell

... they’ve built Counterforce to the point where it boasts a 70% success rate in appealing claims. Thousands have already logged on; many going on to use the service.

Good News Network

... they’ve built Counterforce to the point where it boasts a 70% success rate in appealing claims. Thousands have already logged on; many going on to use the service.

Good News Network

... they’ve built Counterforce to the point where it boasts a 70% success rate in appealing claims. Thousands have already logged on; many going on to use the service.

Good News Network

Trusted by Families and Physicians Alike

3-5x

increase in RCM staff productivity, based on number of claims addressed per day

3-5x

increase in RCM staff productivity, based on number of claims addressed per day

3-5x

increase in RCM staff productivity, based on number of claims addressed per day

80%

lower costs through end-to-end automation of working outstanding claims and denials

80%

lower costs through end-to-end automation of working outstanding claims and denials

80%

lower costs through end-to-end automation of working outstanding claims and denials

"I had no idea how to even start an appeal letter. Honestly, I didn't think it would work. But this tool made the whole process super easy, everything sounded professional, and my appeal went through. I'm still shocked and so so relieved."

White woman with windblown short brown hair

Mia J.

Mother

"I had no idea how to even start an appeal letter. Honestly, I didn't think it would work. But this tool made the whole process super easy, everything sounded professional, and my appeal went through. I'm still shocked and so so relieved."

White woman with windblown short brown hair

Mia J.

Mother

"I had no idea how to even start an appeal letter. Honestly, I didn't think it would work. But this tool made the whole process super easy, everything sounded professional, and my appeal went through. I'm still shocked and so so relieved."

White woman with windblown short brown hair

Mia J.

Mother

5%

increase in revenue recovery by addressing more claims and overturning more denials

5%

increase in revenue recovery by addressing more claims and overturning more denials

5%

increase in revenue recovery by addressing more claims and overturning more denials

"Fighting insurance used to eat up so much of me and my staff's time. Now we can generate multiple appeals in one day and focus on actually seeing patients. I've helped more people in the last month because of this."

Indian doctor with graying hair and short beard smiling in white coat with framed diploma in the background

Dr. Michael C.

Physician

"Fighting insurance used to eat up so much of me and my staff's time. Now we can generate multiple appeals in one day and focus on actually seeing patients. I've helped more people in the last month because of this."

Indian doctor with graying hair and short beard smiling in white coat with framed diploma in the background

Dr. Michael C.

Physician

"Fighting insurance used to eat up so much of me and my staff's time. Now we can generate multiple appeals in one day and focus on actually seeing patients. I've helped more people in the last month because of this."

Indian doctor with graying hair and short beard smiling in white coat with framed diploma in the background

Dr. Michael C.

Physician

"The appeal letter it generated pulled in clinical evidence, CPT codes, and sounded exactly like something that would've previously taken me 3 hours to write."

African american middle aged woman with black square glasses dressed in suit smiling next to window and bulletin board

Allison M.

Patient Advocate

"The appeal letter it generated pulled in clinical evidence, CPT codes, and sounded exactly like something that would've previously taken me 3 hours to write."

African american middle aged woman with black square glasses dressed in suit smiling next to window and bulletin board

Allison M.

Patient Advocate

"The appeal letter it generated pulled in clinical evidence, CPT codes, and sounded exactly like something that would've previously taken me 3 hours to write."

African american middle aged woman with black square glasses dressed in suit smiling next to window and bulletin board

Allison M.

Patient Advocate

A Counterforce Health Advocate hugging a patient in rural setting

Our Mission

We're a team of former patients, doctors, and engineers who've watched people we love suffer because an insurance company said "no."

Now we're using everything we know to turn the tables.

We fight for people who are sick, scared, and ignored, so they can focus on healing.

About Us

About Us

About Us

Our Initiatives

Appeals on Wheels

In rural areas where access to care is already a struggle, insurance denials hit even harder. Our mobile clinic powered by a truck, satellite internet, and AI meets people where they are, helping them fight back against wrongful denials on the spot.

A Counterforce Health Advocate talking with a patient in front of white pickup truck

Appeals on Wheels

In rural areas where access to care is already a struggle, insurance denials hit even harder. Our mobile clinic powered by a truck, satellite internet, and AI meets people where they are, helping them fight back against wrongful denials on the spot.

A Counterforce Health Advocate talking with a patient in front of white pickup truck

Appeals on Wheels

In rural areas where access to care is already a struggle, insurance denials hit even harder. Our mobile clinic powered by a truck, satellite internet, and AI meets people where they are, helping them fight back against wrongful denials on the spot.

A Counterforce Health Advocate talking with a patient in front of white pickup truck

Small Clinic Grants

Counterforce provides grant funding to clinics that want to advocate for their patients but lack the resources to fight back. These funds help clinics adopt our technology, train staff, and dedicate time to appeals, so every patient gets a fair shot at the care they need.

Young american girl with brown hair speaking with billing staff around a table at a clinic

Small Clinic Grants

Counterforce provides grant funding to clinics that want to advocate for their patients but lack the resources to fight back. These funds help clinics adopt our technology, train staff, and dedicate time to appeals, so every patient gets a fair shot at the care they need.

Young american girl with brown hair speaking with billing staff around a table at a clinic

Small Clinic Grants

Counterforce provides grant funding to clinics that want to advocate for their patients but lack the resources to fight back. These funds help clinics adopt our technology, train staff, and dedicate time to appeals, so every patient gets a fair shot at the care they need.

Young american girl with brown hair speaking with billing staff around a table at a clinic

Free 1:1 Case Management

Some bills seem impossible to fight alone. Our dedicated team helps patients tackle the most complex, high-stakes cases, bringing expert guidance, evidence, and strategy to the fight for care. 100% Free.

The team of Counterforce Health Student Avengers

Free 1:1 Case Management

Some bills seem impossible to fight alone. Our dedicated team helps patients tackle the most complex, high-stakes cases, bringing expert guidance, evidence, and strategy to the fight for care. 100% Free.

The team of Counterforce Health Student Avengers

Free 1:1 Case Management

Some bills seem impossible to fight alone. Our dedicated team helps patients tackle the most complex, high-stakes cases, bringing expert guidance, evidence, and strategy to the fight for care. 100% Free.

The team of Counterforce Health Student Avengers

Our Commitment to Patients

Counterforce Health is and will always be completely free for individuals.


We believe no one should ever face financial barriers when trying to access the care they deserve. Through innovation grant funding, we're able to continuously innovate and offer our services at no cost to those who need them most. We will never accept financial support from private equity or insurance companies.

A Counterforce Health Advocate speaking with a patient who's a mother

Free for Individuals

Patients have paid enough for care and insurance premiums.

A Counterforce Health Advocate speaking with a patient who's a mother

Free for Individuals

Patients have paid enough for care and insurance premiums.

A Counterforce Health Advocate speaking with a patient who's a mother

Free for Individuals

Patients have paid enough for care and insurance premiums.

A Counterforce Health Advocate speaking with an older patient

Mission Driven

Because we've dealt with denials and they're... well... infuriating.

A Counterforce Health Advocate speaking with an older patient

Mission Driven

Because we've dealt with denials and they're... well... infuriating.

A Counterforce Health Advocate speaking with an older patient

Mission Driven

Because we've dealt with denials and they're... well... infuriating.

The Counterforce Health team presents a grant they won

Sustainably Funded

Built by grant funding from the NIH and research universities.

The Counterforce Health team presents a grant they won

Sustainably Funded

Built by grant funding from the NIH and research universities.

The Counterforce Health team presents a grant they won

Sustainably Funded

Built by grant funding from the NIH and research universities.

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What types of denials can you help with?

Does this work for Medicare or Medicare Advantage?

Do I need a doctor to use this?

How much does it cost?

Is my data secure?

What types of denials can you help with?

Does this work for Medicare or Medicare Advantage?

Do I need a doctor to use this?

How much does it cost?

Is my data secure?

What types of denials can you help with?

Does this work for Medicare or Medicare Advantage?

Do I need a doctor to use this?

How much does it cost?

Is my data secure?